Marketing communications too often begin at the end. Logos, colors, design, taglines, and copy – all are endlessly rejiggered and debated. Existing marketing materials are recycled and force-fit to changing markets and disparate audiences, despite declining persuasive power and relevance. Second-guessing and misstarts abound, meaning that money, time, and effort are spent honing and perfecting representations of what may well be an off-target or obsolete message.
Our intensely-focused SpinSessions have proven to be one of the most efficient ways to kick off and lay the foundation for any communications initiative. These tailored summits capture your team’s critical input, probe the audience and market triggers, build internal consensus and alignment, and define key benefits and highest-priority messages.
Through each SpinSession, we bring more than our decades of combined brand, marketing and messaging experience. As a skilled third party diplomat and facilitator, we deliver insight and steer groups through tough choices to achieve goals. As a result, your strategic and tactical efforts progress more quickly, and communications design and implementation are accelerated and made more efficient.
And through the SpinSession and beyond, we integrate extremely well into internal teams, providing support where most needed and respecting expertise. In short, we win clients over every time and become a trusted resource.