Internal communications demand an experienced, considered, and instinct-level focus on the unique sensitivities and predispositions of employees, executives, peers, shareholders and others affected by your message.

Whether in times of unsettling change or prosperity, internal communications issues can deeply touch the emotions, egos, and futures of your audience. From rolling out new initiatives and amplifying corporate morale to creating small-audience buy-in and project pitches, we help diffuse skepticism and increase understanding. We consider every aspect and angle of the message and impart just the right spin to attain your goals.

Our intensely-focused SpinSessions, tailored to accommodate your organizational and workplace dynamics, have proven to be an efficient way to kick off and lay the foundation for effective internal communications. These customized summits gather key players and decision-makers in a focused, organized, and inspiring environment that builds in critical input, aligns understanding of key objectives, fosters collaboration, segments audiences and helps establish the message and tone of delivery.

Following the SpinSession, we build and manage design and delivery of the message into whatever process and format(s) best fit the environment and goals. Whether your challenge is focused on company-wide communications or on a small, select internal audience, we deliver the insight, experience, objectivity, and attention to diplomacy necessary to drive understanding, buy-in, and participation.

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Supporting Marketing with Internal Communications
Great brands, new products, and successful marketing tactics don't spring to life in a vacuum, nor do they benefit the organization if internal participants and influencers are blind to critical objectives, scope, and impacts.

Management has to impart the vision to sales. Marketing programs need to be communicated up and down the ranks to ensure support and alignment. Theories need to be tested, consensus achieved, resources confirmed, and intelligence gathered from all affected corners of the organization.

We are uniquely attuned to the importance of internal communications during marketing efforts and other outbound initiatives that require input, understanding, buy-in, and action from internal groups.