Marketing communications too often begin at the end. Logos, colors, design, taglines, and copy - all are endlessly rejiggered and debated. Existing marketing materials are recycled and force-fit to changing markets and disparate audiences, despite declining persuasive power and relevance. Second-guessing and misstarts abound, meaning that money, time, and effort are spent honing and perfecting representations of what may well be an off-target or obsolete message.

Successful communications - whether through keynotes/speeches or broad-audience medium -- require deep, clear forethought and explicit definition of audiences, brand, triggers, messages and tactics, before words, designs or materials can be considered. We start by taking a practical and objective inside-out and outside-in look at your company and market, bringing together your key team members to drive discovery of ideas and angles that traditional marketing approaches might miss.

Our intensely-focused SpinSessions have proven to be one of the most efficient ways to kick off and lay the foundation for any communications initiative. These tailored summits capture critical input, probe audience and market triggers, build internal consensus and alignment, and define key benefits and highest-priority messages.

Through each SpinSession, we bring more than our decades of combined brand, marketing and messaging experience. As a skilled third party diplomat and facilitator, we deliver insight and steer groups through tough choices to achieve goals. As a result, your strategic and tactical efforts progress more quickly, and communications design and implementation are accelerated and made more efficient.

Once we finalize messaging, we create guidelines and go to work managing and building the communications vehicles that deliver your message to market. We deliver turnkey solutions or help guide internal teams in making certain the tone, feel, and format of delivery best support the message.

Using our special skills in internal communications, we can also help communicate the value of your marketing program across the organization to build support and ensure success.